B2B SaaS Performance Marketing

Performance Marketing That
Turns Traffic Into Pipeline

We help SaaS teams grow qualified demos through paid acquisition, landing page optimization, SEO, retargeting, and CRM automation. Every campaign is built around CAC efficiency, conversion rate, and sales-ready pipeline — not vanity metrics.

Quick Facts

Growth window:
90 to 120 days
Channels:
Google, Meta, LinkedIn, Reddit, SEO
Reporting:
Weekly performance dashboard
KPI focus:
CPL, CAC, demos booked, SQLs
Engagement:
Month-to-month
Best fit:
SaaS startups and growth-stage teams
Service Overview

Growth Systems for Modern SaaS.

Codexe builds specialized growth systems that connect performance advertising, conversion-led landing pages, multi-channel SEO, and intelligent automation to deliver measurable pipeline growth.

Paid Acquisition

Launch and scale campaigns across Google, Meta, LinkedIn, and Reddit with targeting, creative testing, retargeting, and budget optimization built for B2B SaaS.

Landing Pages & CRO

Design and optimize high-converting landing pages, demo funnels, and signup flows that reduce drop-off and increase conversion quality.

SEO & Content Growth

Target high-intent keywords, create BOFU landing pages, improve technical SEO, and build content systems that compound qualified traffic over time.

CRM & Automation

Set up lead routing, email sequences, and re-engagement workflows so leads move smoothly from marketing to sales.

Measurable Outcomes

Results That Scale.

2x to 3x

More qualified leads

Generated through high-intent targeting and specialized B2B SaaS funnels that capture sales-ready traffic.

20% to 50%

Lower cost per lead

Aggressive optimization focus that acquires better users while significantly reducing your baseline CAC.

30%+

Improved Conversion

Landing page and signup flow optimization designed to fix leaks and compound overall campaign efficiency.

40%+

Higher demo bookings

Detailed demo funnel engineering to ensure that marketing traffic converts into real pipeline for sales.

Full Funnel

Tracking & Attribution

Better tracking and reporting so you have absolute visibility into spend, CPL, SQLs, and CAC trends.

Pipeline

Growth Engine

Building a measurable growth system where every channel contributes to a single revenue goal.

How We Work

The Growth Process.

01

Funnel Audit

Audit your funnel, channels, tracking, and current conversion leaks to identify immediate growth opportunities.

02

Strategy Build

Build the acquisition strategy across ads, landing pages, SEO, and automation tailored to your SaaS category.

03

Launch & Track

Launch campaigns with clear tracking, attribution, and creative testing systems in place from day one.

04

Weekly Optimization

Optimize weekly based on conversion quality, CAC, and pipeline contribution to ensure sustainable scaling.

Transparency

Full Funnel Visibility.

Never wonder what's happening with your budget. Every client receives a live, weekly performance dashboard covering spend, CTR, CPL, demo bookings, SQLs, CAC trends, and funnel conversion points.

Best Fit

Who It's For.

Early Stage SaaS

B2B startups preparing to scale paid acquisition for the first time.

Growth Stage SaaS

Teams that need better funnel efficiency, lower CAC, and predictable scaling.

Focused Founders

Founders who want demo generation without managing multiple freelancers.

Marketing Teams

Internal teams that need reliable execution across ads, CRO, SEO, and automation.

Codexe Technologies is a Bangalore-based software development agency specializing in custom SaaS...